Copywriting is the art of using words to promote a person, business, opinion, or idea. The main purpose of writing this marketing copy, or promotional text, is to persuade the reader to act — to buy a product or subscribe to a mailing list, for instance. Copywriting is delivering the perfect message, in the best way possible for that specific reader, with the perfect words.
On websites, copywriting must also take into account the writing and wording that is used to achieve higher rankings in search engines. Also referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on webpages.
If you want your website found, search engine optimization (SEO) copywriting is very important. It’s all about writing for human visitors as well as for search engines, about offering fluent and readable content written in an SEO-wise manner.