Twitter Announces Web Analytics

Yesterday morning on their Developers Blog, Twitter announced Web Analyics, a fantastic new feature that will be extremely beneficial to business owners who want to track how much traffic Twitter has generated for their website.

In July of this year, Twitter announced their acquisition of BackType, a service that helped users to further their understanding of their influence through social media, and specifically, how their Tweets translated into web traffic. The creation of this innovative new tool was induced by that purchase.

Here’s a screenshot of this essential resource:

Twitter Web Analyics
Under the first tab, Traffic, you can view the number of times your website has been accessed through Twitter in the last week or month, as well as traffic generated that day; it appears information will be gathered in real time. Under the Tweet Button tab, you can view how many times the Tweet Button integrated in your website has been used to post your content to Twitter. The Traffic Summary at the bottom of the page shows you the total number of Tweets that link to your site, and next to that, the number of clicks those links have garnered.

You will also be able to see who is Tweeting links to your website, which means you’ll have the ability to differentiate between posts by spam bots and those by real people.

According to Mashable, the service will also provide information in regard to “which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.”

According to Twitter’s post, the new application is currently only available to a select group of partners, but “will be made available to all website owners within the next few weeks.” Previously, only advertisers had access to a custom analytics service from Twitter.

The best part of this service is that, at this point, it appears it will be provided free of charge.