Twitter Announces Web Analytics
In July of this year, Twitter announced their acquisition of BackType, a service that helped users to further their understanding of their influence through social media, and specifically, how their Tweets translated into web traffic. The creation of this innovative new tool was induced by that purchase.
Here’s a screenshot of this essential resource:
You will also be able to see who is Tweeting links to your website, which means you’ll have the ability to differentiate between posts by spam bots and those by real people.
According to Mashable, the service will also provide information in regard to “which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.”
According to Twitter’s post, the new application is currently only available to a select group of partners, but “will be made available to all website owners within the next few weeks.” Previously, only advertisers had access to a custom analytics service from Twitter.
The best part of this service is that, at this point, it appears it will be provided free of charge.