Among the myriad of features introduced along with Facebook Timeline is the large, customizable banner at the top of each profile, both personal and professional. The fresh and inviting personalization piece, termed a “cover photo,” will generally be the first thing to catch the eye of those visiting your page.
Naturally, with the revamped format for pages, the social media-savvy are buzzing with discussion on how to make pages stand out and take full advantage of this exciting new aspect to Facebook’s design. Following is a tip we bet you haven’t heard:
Most people think the ideal size for a cover image is 851 x 315 pixels. While that is what will display on your page upon entry, consider this: If you choose to upload a photo taller than 315 pixels, the whole photo will be visible when the image is clicked.
This is significant for several reasons.
People subconsciously tend to assume images on the internet, as the logo or header on most websites, to be clickable. Especially in the Facebook age, users click images habitually, expecting them to either become enlarged or to take them to the home page of the website they’re on. Such is the case with your cover photo.
Now displayed more prominently even than your profile picture, your cover photo should complement your page. It may be designed to leave space for, or work together with, your profile picture, but your cover image should also be capable of standing alone. When the covers on most pages are clicked, the logo, contact information, and other essential details can no longer be seen. To combat this, a thing we perceive as a major issue, we advise you to transform your cover photo into a complete marketing piece. Add your logo, along with some additional text and your website address, in case the photo ends up being commented on or passed along in other ways.
Another oft-neglected item is the description box for the picture. Fill this with a useful and concise summary of your business or organization.
The cover photo is stored in an album aptly titled ‘Cover Photos’ along with any other images you’ve featured in the past. Make sure to remove any photos you no longer wish to be viewed. Once you’ve purged the album of unnecessary and potentially unflattering images, take advantage of the set-up by adding other photos beyond the primordial one; people love to browse through photos once they have already opened an album.
Check out one of our Facebook pages here to see how we’ve taken advantage of the cover photo.